Nice Fire set out to accomplish a goal of creating a hot sauce that had something more to offer than their everyday competitors. Nice Fire hot sauce is not produced on a large, factory style scale, instead, Nice Fire is hand crafted once a year in small batches of 500 bottles per flavor. Each year a new set of four flavors is introduced, making our one-of-a-kind flavors even more of a rare treat. Nice Fire is the equivalent of that locally owned corner store you love going to; always giving great service, and standing by their product all the way.
Deliverables: Logo Design, Brand Guidelines, DSLR Promotional Photography, Promotional Asset Creation
Tools: Photoshop, Lightroom, Illustrator, Indesign, Acrobat
DESIGN CHALLENGE
I took on the design challenge of helping Nice Fire create a lasting brand image by designing their debut logo, packaging design, and promotional matchbox, along with providing custom product and kitchen photography.
